CrossFit Union Square


About Our Box

CrossFit_US_AboutUSAbout CrossFit Union Square

CrossFit Union Square is a world-class CrossFit box conveniently located in Union Square. In our 7,500 square-foot facility we offer a broad training program that is suitable for any level of fitness. We are also attached to a Reebok retail store (Fit-Hub) on the corner of 14th street and Union Square West.

CrossFit Union Square is powered by RhinoCo Fitness and is the newest addition to our fitness family that includes NYC’s Reebok CrossFit 5th Ave (est. 2012), Reebok CrossFit Miami Beach (est. 2010), CrossFit Miami Lakes (est. 2013), and IMT CrossFit (est. 2007).  We work with the top athletes and coaches in the world in order to create only the highest quality CrossFit facilities and help you reach your fitness goals!

Our program is based on CrossFit methodology. This means we do constantly varied, functional movements (like squats, push-ups, and weightlifting) at a high-intensity. Functional movements are organic in nature, innate to our DNA and essential to our quality of life. We train for longevity. We train for health. But most of all, and we train for fun!

In addition to the CrossFit staples such as pull-up bars, ropes and rings, free weights, kettlebells, rowers and jump ropes, CrossFit Union Square also boasts three fully equipped Eleiko lifting platforms and bumper plates. And yes, our floor is equipped to drop weight! We have a community of athletes of all abilities lead by coaches who teach movement, technique, and inspire group workouts multiple times per day. We make sure every session leads to a stronger, faster, and happier you.

About RhinoCo Group

RhinoCo is a vertically integrated company operating across multiple aspects of the fitness industry: Gyms, Athletes, Coaches, Supplements, Therapy/Recovery, Technology, and more. RhinoCo was built on the belief that, through fitness, the world can be changed one person at a time.

RhinoCo has partnered with major companies such as Reebok, American Media Inc., NutriForce Nutrition, and Samsung to help “Lead The Charge” in making wellness more accessible to customers across the country and beyond. Our goal is to positively impact the world through health and fitness.

Our projects include the world’s first ever Reebok CrossFit affiliate (Reebok CrossFit Miami Beach on 9th and Alton), the first Reebok Fit Hub concept store and gym in NYC (Reebok CrossFit 5th Ave on 37th and 5th), and a partnership with NutriForce Nutrition to create NutriForce Sports, the first and only complete supplement line for the fitness athlete. Our association with American Media Inc. established RhinoCo as a columnist/contributing editor in Muscle & Fitness and provides AMI with a pool of resources and regular content for their publications. Our newest partnership with Florida International University will be the first to establish a collegiate level CrossFit platform on campus opening January 2015. We will quickly expand into other universities targeting the next generation of fitness enthusiasts.

RhinoCo’s industry leading relationships and experience position us to impact the fitness industry like no other and bring wellness to consumers like never before.

Our Culture and The RhinoCo Way

Keep Charging

Our mission at RhinoCo is to create one world encompassing the full circle of wellness: fitness, nutrition, and recovery. We understand that in order to change the face of fitness, you have to build a culture focused achieving success and “charging” with a never quit mentality. This positive and inspiring attitude runs throughout our gyms, members, staff, coaches, supplements, athletes, and partners; it is the central pillar of our business.


RhinoCo’s experience and knowledge of the fitness industry is what separates us from everyone else in the space. We have proven our process time and time again: From building, staffing and running a facility until it becomes the world-recognized best, to reaching millions of people through social media and the web; from being on the training floor, as proven athletes and coaches, to writing the manual on how to build and operate fitness facilities successfully, we understand what it takes to push the envelope of what’s possible in this industry.

Commitment to Excellence

Each of our projects is designed to be state-of-the-art, from equipment to facilities. Our projects are staffed with the best personnel in the industry, including coaches, therapists, managers, and specialists. Our marketing strategy is pro-active and built specifically for each project with one overarching theme: Let the world know we deliver quality, we produce results, and we are the best in our industry.


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